Collective Imagination

Drawing of a network of people and nature collectively imagining with thought bubbles

Culture and the arts can help make the impossible seem possible. Dudley Creates aims to nurture conditions for the imagining, growing, co-creating, living and celebrating of narratives of wonder and future possibilities.


Each project supported in 2023 as part of animating the cultural strategy in action began with a collective imagining in December 2022 where local creatives articulated multiple visions of very different cultural futures in Dudley. What If questions generated from to these visions invited local people to question different elements of the existing cultural landscape or status quo, and imagine alternative/ more flourishing futures. These creative enquiries were made real by over 400 people using 25 different types of creative practices in 38 different spaces to imagine and enact pathways to those futures.

In December 2023 over sixty creatives and collaborators come together to showcase the new cultural and creative narratives patiently being forged with multiple layers of meaning making, through a diversity of cultural actions, and multiplicity of voices. Narratives centred around an abundance of creative activity in everyday spaces, instinctive practices of collaboration and co-creation, and the role of cultural action in helping us as a community to reimagine our ways of being in the world, how we relate and care for each other and the rest of the natural world.

What if… we cultivated everyone’s imagination?

Navigation Tool: Imagination Sundial

This design tool developed by Rob Shorter helps us to be intentional about the conditions we might need to rebuild, or reveal and animate our collective imaginative capacity. Underpinning the Sundial is the shocking and saddening fact that we are living in a time of imaginative decline. Most worryingly we are experiencing this decline just at the moment when we most need our imaginations in order to respond to major challenges. The need to nurture the conditions for our collective imagination has never been so urgent. The Imagination Sundial was inspired by the work of Rob Hopkins in his book From What Is to What If. You can read more about the Imagination Sundial on his blog

Imagination Sundial in the Dudley Creates Navigation Guide to guide your designs and projects so that they nurture conditions for imagining.